Cadillac introduced the new Black Chrome Package that has been added to the ATS Sedan and Coupe, as well as the CTS Sedan. This package adds a bold and sleeker look to the already eye-catching Cadillac ATS and CTS. Check out what the Black Chrome Package comes with below.
This morning, Buick announced the 2017 Enclave Sport Touring Edition. This is the newest addition to the Sport Touring Edition lineup, which already includes the 2016 LaCrosse, Regal, Verano and Encore. This mid-size SUV will have a sporty and expressive appearance, which will go along very nicely with the rest of the lineup.
Last year, 33.4% of Buick Enclave sales came from repeat customers. That was the highest loyalty rate amidst Buick models, as well as one of the top loyalty rates in the crossover SUV segment. The Enclave has helped make Buick one of the most successful SUV brands in North America. Since their introduction, Buick SUV’s sales have surged from 31% in 2007 to 61% in 2015.
The 2017 Enclave Sport Touring Edition will go on sale this summer and will be featured in three premium colours: White Frost Tri-coat, Crimson Red Metallic, and Ebony Twilight Metallic. Some of the standard equipment included will be: Heated steering wheel, 4G LTE, Wi-Fi Hotspot, Rear Park Assist, Power Liftgate, Ice-Blue LED Ambient Lighting, just to name a few.
If you’re in the market for a New or Pre-Owned vehicle, check out our wide variety of vehicles, Enclaves included!
Cadillac has revealed the next chapter of “Dare Greatly,” the brand’s rallying cry for reinvention, with four new commercials airing during the 88th Academy Awards. The powerful new directive, titled “Don’t You Dare,” reflects the brand’s evolution as it continues to expand, elevate, and innovate with new products.
The “Don’t You Dare” campaign features nine inspiring innovators pursuing their passions and achieving success despite obstacles and hardships. Some of the protagonists include Easton LaChapelle, a 19-year-old luminary who developed a prosthetic limb that can be operated with the mind. 21-year-old Drexel student, Christopher Gray, is helping thousands of young adults attend college for free with scholarship guidance. Laura Deming, a 22-year-old MIT student accepted at age 14, is working to find therapies that extend the human health span.
“’Don’t You Dare’ celebrates perseverance in the face of adversity. It is the physical embodiment of Dare Greatly, encouraging consumers to take action and never accept the status quo” says Uwe Ellinghaus, Cadillac Chief Marketing Officer. “Similarly, Cadillac’s direction this year is about materializing the aspirations and ambitions the brand set in motion in 2015.”
The “Don’t You Dare” narrative will extend into to the digital space with three 60-second “origin shorts” going in-depth on three spot’s protagonists and exploring how they are shattering the status-quo and pushing innovation forward in their respective communities. This content will live on Cadillac’s new digital lifestyle content hub, Dare-Greatly.ca, along with additional interviews and access to the protagonists.
2016 marks the beginning of Cadillac’s product expansion, as the brand introduces two all-new vehicles. Cadillac’s new flagship model, the CT6, will redefine the prestige sedan segment with advanced technology and design. The all-new XT5 will bring innovative engineering, craftsmanship and driving experience to the crossover segment. Both vehicles are featured in 30-second and 60-second commercials airing during the Oscars telecast.
CADILLAC IS EMBARKING UPON A BOLD NEW JOURNEY, AND THE CADILLAC ORGANIZATION IS INVIGORATED. IT’S NOT OFTEN THAT A 112-YEAR-OLD ICON WITH SUCH A LEGACY REINVENTS ITSELF, AND IT’S AWESOME FOR ALL OF US TO BE PART OF IT.
…at Capital GMC Buick Cadillac! We’ve been awarded #1 GM retailer in Canada and #1 GMC Buick Cadillac dealer in Saskatchewan. Markdowns on selected new inventory like a 2016 Sierra 1500 Crew Cab 4×4 starting at $255 bi-weekly and 2016 Terrains are starting at $183 bi-weekly. Plus, check out our Certified Pre-Owned Vehicles! When you buy a GM Certified Pre-Owned Vehicle, you also buy peace of mind. We offer 150+ point inspection, manufacturer’s warranty, 24hr roadside assistance and exchange privileges to name a few benefits. If you’re in the market for a new or pre-owned vehicle, come to Capital GMC Buick Cadillac and join in on the Capital Celebration!!