Dare Greatly at Capital Cadillac

“The past is just that, past,” says the first slide on Cadillac’s Dare Greatly website. But they haven’t left the past behind.

Dare greatly at Capital Cadillac

Dare Greatly

Cadillac certainly do look to the past, but only at the spirit of innovation and forward-thinking that made them North America’s premiere automaker. From the invention of the electric starter in 1912 (which replaced hand cranks) to the first inclusion of GPS in 1996, Cadillac have a list of remarkable “firsts.” Those past achievements clearly set the bar high for the future of the company. But Cadillac is undoubtedly still taking risks in the pursuit of more industry firsts.

Super Cruise

Take the Super Cruise feature available later this year as an example. Super Cruise will allow the driver to take her hands off the wheel while on the highway. The system “ does full-speed range adaptive cruise control and lane centering, using cameras and other sensors to automatically steer and brake.” Super Cruise isn’t fully autonomous, though. When approaching turns, the system will alert the driver to retake control of their vehicle. Facial and eye tracking will both be used to ensure the driver remains attentive, ready to resume control should circumstances necessitate it. This will be added to the existing suite of autonomous and safety technology in the Cadillac lineup.

It’s not yet clear which vehicles Super Cruise will be added to, but there are few likely candidates. The CTS just added Vehicle-To-Vehicle Communication. And the CT6 already has Cadillac’s most impressive array of technology. Nightvision, for example, uses radar and infrared sensors to identify pedestrians, animals, and obstacles in the dark and alerts the driver. Automatic parking and front pedestrian braking are also available as well as the 34-speaker Bose Panaray sound system with speaker mounted in the headrests. But it isn’t only the top end of Cadillac’s lineup that is benefitting from the company’s new/old ethos.

The Cadillac ATS

Consider the Cadillac ATS. With a standard 2.0L, 272-horsepower engine, and an available 3.6L V6 with 335 horsepower, the ATS is built to perform. The Auto Stop/Start technology in the engine is the invisible. In the competitor’s vehicles, you can feel the engine sag at red lights and shudder back to life when it turns green. Not in the ATS. Its components are working, even when they’re switched off. But to understand it only as a performance sedan, is to ignore its nuanced design.

No piece of the ATS arrests your immersion. You feel the steering wheel, the seat, and the road simultaneously. But you don’t feel anything you shouldn’t. Noticeable care has gone into the hand cut and sewn interior, and it pays off. There’s no neck craning or soreness after long drives. For technology, the ATS comes with Available Adaptive Forward Lighting and Park Assist, and standard Bose audio with Active Noise Cancellation. In short, the ATS is a great vehicle, one that admirably shoulders the the Dare Greatly challenge.

With daring at the heart of Cadillac’s design and manufacturing, the future is more exciting than ever. There is no discernible desire to rest on the achievements of the past. Instead, the company will keep pushing the envelope, leading drivers, and the industry as a whole, forward. To learn more about the 2017 Cadillac lineup, and the Dare Greatly campaign visit the link below.

Capital Cadillac – Designing the Cadillac of Cadillacs

Capital Cadillac Once, Cadillac was the standard against which others were measured. Being the “Cadillac of x” was being the best in an industry. But, since then, their identity has lost some of its coherence. To a younger generation of drivers, Cadillac was estranged from its history of greatness. Recently, however, Cadillac has been redefining itself – while holding on to what earned them their success. By all measures, they’re gaining ground, and Capital Cadillac is showcasing that momentum.

A New Approach

According to Mahmoud Samara, Managing Director of Cadillac Canada, the “Dare Greatly” campaign is the enactment of their new ethos. In his words, “Everyone and anyone that touches the Cadillac brand has to walk, talk, act and live the daring attitude.” They’ve partnered with young artists, young fashion designers, young filmmakers, and more young creators. Did I mention that they’re all quite young?

One of the most daring aspects of Cadillac’s reinvention is the adjustment of its demographic. The bench seat has ridden toward the sunset in the DTS. Instead of offering reactive designs married to the past, Cadillac is reaching ahead of the curve. Seemingly, the modernisation of their lineup could risk alienating their faithful (older) customers. But one might instead argue that lifelong fans of Cadillac would identify more with the reclamation of Cadillac’s golden-age spirit than with the iteration of vehicles from the past. That “golden-age spirit” is one of aggressive innovation and risk-taking. Clearly, Cadillac must agree, because those two principles are the defining elements of their latest concept car, the Escala.

Cadillac Escala

According to official channels, Escala signifies “scale” in Spanish, but it might be apt take the alternate translation, “ladder.” After all, Cadillac has been trying hard to climb back to the top. As Johan de Nysschen, president of Global Cadillac, puts it, Escala signals “the brand’s return to the pinnacle of premium.” If that’s true, the pinnacle of premium certainly looks enticing.

In the sense that Cadillac actually intended for the name, Escala might be a scaled-down Escalade. Cadillac’s King of SUVs has been dominating the full-size luxury SUV category for years. In addition to sharing half of its name, the Escala shares its luxury sensibility. Cadillac has used their standard hand cut-and-sewn technique. The interior was inspired by their suiting partners. The front row interior is different from the back, emphasizing the distinct needs of drivers and passengers. Per Cadillac’s design team, this makes the Escala “a car you desperately want to drive, and also one in which you want to be driven.” Personally, I’d rather drive it.

Cadillac Escala

The Cadillac of Cadillacs

Although the Escala only exists in fantasy or the future (depending on your worldview), its DNA is visible in Cadillac’s CT6. Both vehicles feature aggressive versions of Cadillac’s iconic vertical lighting system – although the Escala’s is a few shades angrier. Sharp contours on the hoods of both vehicles drive the eye down toward signature crests. Finally, Cadillac has packed both sedans with an absurd amount of technology to facilitate each of the driver’s interactions.

The CT6’s available Rear Camera Mirror streams HD video of your surroundings. The available Night Vision system uses thermal technology – yes, thermal technology – to provide a rendering of upcoming obstacles, pedestrians, and wildlife. The entertainment dock offers touchpad input and available wireless device charging. I could go on, because it’s easy to get mired in a list of features, but that’s not really the point. The experience delivered by the sum of those features is all that matters.

Hand cut-and-sewn interiors.

Cadillac Experience

And that experience is one of excitement and comfort. The CT6 is big, but remarkably lithe. Any of its available engines will pull you to the corners and push you back in the seat. Suspension is stiff, but very responsive, making for an engaging drive. However, the CT6 is still a thoroughbred Cadillac, so you’ll still be comfortable. Both the front and back seats offer substantial legroom with leather detailing cut and sewn by hand. Remarkably, the available 20-way power-adjustable seats feature heat, ventilation, and massage functions. At once, the CT6 is the quintessential Cadillac, and something singular.

Capital Cadillac – The Future of Dare Greatly

The purpose of the Dare Greatly campaign is to orient Cadillac toward the future. It’s worthwhile, then, to consider the Escala as a target for the company’s innovation and design. However, we may be years from seeing the Escala’s one-piece interior trim and translucent headliner in a production car. For now, the CT6 is negotiating (with aplomb) the gap between future and present. When you drive the CT6, you get a sense of the company’s golden-age swagger. But, with Cadillac’s renewed dedication to industry leadership, you should be more excited about what’s ahead.

To explore the CT6, and the rest of the 2017 Cadillac Lineup, visit Capital Cadillac today.

2017 Cadillac CT6 Plug-In

Cadillac CT6 Plug-In hybrid
Cadillac CT6 Plug-In hybrid will be available for sale in the Spring of 2017

Cadillac CT6 Plug-In

Electric vehicles have already started taking over our roads. Well, they’re taking over the ones populated with charging stations, anyway. But the mainstream EVs and hybrids being produced now have, naturally, prioritized function over form. With lightweight construction being necessary for driving range, manufacturers haven’t been focusing on comfort and style. Hopefully that can change with the Cadillac CT6 Plug-In.

The CT6 Plug-In is a hybrid coming this spring. The CT6 will boast a remarkable 3.6Le/100km. It also reports a driving range of 643 kilometres. With those specs, drivers won’t need to fill up or plug in very often. Cadillac, however, has always made its name for power and style, not quiet economy. Will mainstream fans of Cadillac be disappointed?

In Short, No

In the Cadillac CT6 Plug-In, a two-motor EVT system will be paired with a 2.0-litre turbocharged four-cylinder gas engine. This will give the car an impressive 335 hp. Per Cadillac’s press release, the CT6 will “propel the vehicle from a zero to 96km/h (60 mph) in an estimated 5.2 seconds.” As for luxury, the Plug-In will have all the features from Cadillac’s Premium Luxury trim. Surely, combining efficiency, power, and style can’t be cheap.

What Does It Cost?

It’s important to remember, Cadillac is pursuing luxury and power while integrating the latest in EV tech. And that comes at a cost. Still, the MSRP of $85,995 will put the Plug-In CT6 beyond the reach of most consumers. But the same can be said for most hybrids and pure EVs today. The Tesla Model S starts at a staggering $90,400. Quite simply, the fuel savings drivers will reap won’t mitigate the purchase price for a long time. Still, electric vehicles are becoming less expensive every day.

For now, Cadillac fans might be better off driving the standard CT6. Its 2.0L Turbo engine features direct-injection, dual overhead cams, and variable-valve timing to deliver thrilling performance. You’d have trouble finding a more enjoyable way to wait for EVs to become more affordable. And, with autonomous technology threatening to get rid of drivers completely, you should enjoy a little power while you still can.

Black Chrome Package Added to ATS and CTS Options

Capital GMC Buick Cadillac

Cadillac introduced the new Black Chrome Package that has been added to the ATS Sedan and Coupe, as well as the CTS Sedan. This package adds a bold and sleeker look to the already eye-catching Cadillac ATS and CTS. Check out what the Black Chrome Package comes with below.



Unique Content

  • “After Midnight” premium paint finish 18” alloy wheels
  • Black Chrome accented upper and lower grilles
  • Gloss black side window moldings
  • Black Chrome rear fascia accent
  • Body-color door handles


Available With All Interior Choices

Available Model Choices

  • 2.0T & 3.6L Luxury Collection RWD & AWD
  • 2.0T & 3.6L Performance Collection RWD & AWD

Available Exterior Color Choices

  • Black Raven: No Charge
  • Phantom Gray Metallic: $495
  • Red Obsession Tintcoat: $995
  • Crystal White Tricoat: $995



Unique Content

  • “After Midnight” premium paint finish 18” alloy wheels
  • Black Chrome accented grille

Available Model Choices

  • 2.0T & 3.6L Luxury Collection RWD & AWD
  • 2.0T & 3.6L Performance Collection RWD & AWD
  • 2.0T & 3.6L Premium Collection RWD & AWD

Available Interior Choices

  • Jet Black
  • Light Platinum/Jet Black

Available Exterior Color Choices

  • Black Raven: No Charge
  • Phantom Gray Metallic: $495
  • Crystal White Tricoat: $995

With Performance Seat & Cluster Package

  • Jet Black
  • Jet Black/Morello Red
  • Kona Brown/Jet Black



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Cadillac Unveils “Don’t You Dare” Campaign During 88th Academy Awards

GM Canada (Sunday, February 28, 2016)

Cadillac has revealed the next chapter of “Dare Greatly,” the brand’s rallying cry for reinvention, with four new commercials airing during the 88th Academy Awards. The powerful new directive, titled “Don’t You Dare,” reflects the brand’s evolution as it continues to expand, elevate, and innovate with new products.

The “Don’t You Dare” campaign features nine inspiring innovators pursuing their passions and achieving success despite obstacles and hardships. Some of the protagonists include Easton LaChapelle, a 19-year-old luminary who developed a prosthetic limb that can be operated with the mind. 21-year-old Drexel student, Christopher Gray, is helping thousands of young adults attend college for free with scholarship guidance. Laura Deming, a 22-year-old MIT student accepted at age 14, is working to find therapies that extend the human health span.

“’Don’t You Dare’ celebrates perseverance in the face of adversity. It is the physical embodiment of Dare Greatly, encouraging consumers to take action and never accept the status quo” says Uwe Ellinghaus, Cadillac Chief Marketing Officer. “Similarly, Cadillac’s direction this year is about materializing the aspirations and ambitions the brand set in motion in 2015.”

The “Don’t You Dare” narrative will extend into to the digital space with three 60-second “origin shorts” going in-depth on three spot’s protagonists and exploring how they are shattering the status-quo and pushing innovation forward in their respective communities. This content will live on Cadillac’s new digital lifestyle content hub, Dare-Greatly.ca, along with additional interviews and access to the protagonists.

2016 marks the beginning of Cadillac’s product expansion, as the brand introduces two all-new vehicles. Cadillac’s new flagship model, the CT6, will redefine the prestige sedan segment with advanced technology and design. The all-new XT5 will bring innovative engineering, craftsmanship and driving experience to the crossover segment. Both vehicles are featured in 30-second and 60-second commercials airing during the Oscars telecast.

Laura Deming, 24 year-old biotech venture capitalist, and star of Cadillac’s new campaign