GMC Like a Pro

GMC Like A Pro

The age of professional grade is (mostly) dead. GMC has decided to rejuvenate its primary slogan. Like A Pro carries a more conversational tone and bridges the gap between the weekend warrior and those who need a work truck to for hard work. But the ostensible justification for keeping Chevy and GMC distinct was the existence of that gap. So, it will be interesting to see if the new image encroaches upon the market space of Chevrolet with whom GMC share platforms.

Per GMC, “‘Like A Pro’ celebrates GMC vehicles and customers — people who passionately live life to a higher standard. The Like A Pro campaign illustrates the core values of ‘We Are Professional Grade’ and shows the emotional connection customers have with their GMC trucks and SUV models.” Of course, the product is at the heart of any campaign. So, let’s take a look at the range of Like A Pro vehicles. In the interest of space, we’ll have to ignore GMC’s SUV lineup for now.

Sierra

GMC’s full-sized pickup has been a staple in Canada, going up against the Chevy Silverado, Ram 1500, and Ford F-150. But what does it mean to Sierra like a pro? Well, the Sierra is probably GMC’s flagship vehicle. That’s because of its power, dependability, and style. The 2017 model comes with a standard 4.3L EcoTec3 V6 engine capable of delivering 285 horsepower. GMC have also taken an industry lead by offering Active Fuel Management as a standard feature. Active Fuel Management disables half of the engine’s available cylinders when the performance demands are low. Obviously, that saves you money at the pump. More remarkable features include:

  • Available 6.2L V8 EcoTec3 With Eight-Speed Automatic
  • Available OnStar 4G LTE WiFi
  • Standard Chrome CornerStep Bumper
  • Standard Hill Start Assist

Canyon

The GMC Sierra’s younger brother is billed as the world’s first smart-sized luxury pickup. While that might sound like a confusing amalgamation of properties, for many drivers, the Canyon ticks all the boxes. The two gasoline engines are a 2.5L 4-cylinder and a 3.6L V6. They get 200 and 308 horsepower, respectively. But, for those who want extra performance, GMC also offers the legendary Duramax V8. The 2.8L Diesel engine delivers 181 horsepower and 369 lb.-ft. of torque. Whichever engine you choose, you get a winning combination of power and flexibility. Other standout features include:

  • Standard Rear Vision Camera
  • Standard CornerStep Bumper
  • Available OnStar 4G LTE WiFi
  • Available 2.8L Duramax Turbo-Diesel

To check out GMC’s formerly professional-grade inventory hit the link below. And, as a bonus, here’s some rich guy buying his son a matching Power Wheels Sierra. I never had a Power Wheels as a child, so I guess my father is an amateur.

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