On April 7th, 2017, Capital GMC Buick Cadillac received four awards from General Motors Canada: Mark of Excellence.
GM Mark of Excellence
- #1 New & Pre-Owned Retailer
- #1 Certified Pre-Owned Retailer
- President’s Club Award
- Top 16 in 16 Award
Obviously, the first two awards are self-explanatory, but the other two are not. The GM President’s Club award is a new distinction that recognizes the overall performance of a dealership on slightly more subjective grounds. Meanwhile, the Top 16 in 16 award recognizes the highest new vehicle sales volume in a given year.
Executives from GM Canada, including President Steve Carlisle, were on hand to personally congratulate the team on becoming the first ever Canadian dealership to receive all of GM’s awards of excellence in the same year.
Capital Auto Group President Bruce Axelson said,
“I think what’s most important is the staff we have and how they respect the investment and time of the customer, our staff all does that. They understand buying a car or servicing a car costs a lot of money, and we have always tried to be very respectful of that. The other benefit we enjoy is that we get lots of referrals and repeat customers, so that’s an endorsement of how we do things. People wouldn’t come back unless they felt safe with how we do things.”
The Mark of Excellence recognitions from GM’s head office are not the only awards the dealership has received this year. At the start of 2017, DealerRater named Capital GMC Buick Cadillac Saskatchewan Dealer of the Year for each of the three brands, and Canadian Dealer of the year for GMC. DealerRater awards are unique in that they are given out based on the feedback of actual customers. Consequently, they’re a testament to the great relationship between Capital GMC Buick Cadillac and its customers.
What It Means for You
Awards on the shelf are nice, but the average customer will wonder what it means for them. Well, here’s what you can expect when you come to Capital GMC:
- A fun, easy, and transparent buying process
- Low, fair prices on new and pre-owned vehicles
- First-class service that does not end when you sign your papers
Ultimately, whether we continue to be recognized or not, we’ll stay focused on providing the best possible service to the people of Saskatchewan. The respect and trust of our customers is our mark of excellence.